Business model
Dealership: a retail storefront selling directly to homeowners, painters and contractors within a local catchment area. Lower entry investment, faster break-even.
Distributorship: a larger-scale operation supplying stock to multiple dealer/retail outlets across a district or region. Higher investment, higher volume, wider territory rights.
Both formats give you access to Asian Paints' 200+ SKU catalogue, marketing collateral, and dealer-support schemes. Your choice depends on available capital, warehouse space and how hands-on you want to be with retail operations.
Before you apply
500–1000 sq. ft. commercial-use property (owned or leased) in a viable retail or high-street location.
Minimum ₹5 Lakhs for entry-level dealerships; ₹20 Lakhs+ for distributorship-scale operations.
Valid GST registration, shop & establishment licence, and a current bank account for the business.
Not mandatory, but hardware/building-material retail background is an advantage during evaluation.
Minimum 2–3 trained staff for billing, tinting-machine operation and delivery coordination.
Final approval depends on existing dealer density in your chosen pin code / district.
Numbers that matter
| Metric | Dealership | Distributorship |
|---|---|---|
| Minimum Investment | ₹5 Lakhs | ₹20 Lakhs+ |
| Retail / Godown Space | 500–800 sq. ft. | 1000+ sq. ft. |
| Profit Margin | 3% – 8% | 3% – 6% |
| Cash Discount (3-day payment) | Up to 5% | Up to 5% |
| RPBT Discount (9-day payment) | Up to 3.5% | Up to 3.5% |
| Typical Break-even | 12–18 months | 18–24 months |
Figures are indicative averages based on prior applicant data and vary by city, footfall and product mix. Get an investment plan comparison or request a personalised estimate via the application form.
Submit your details and our franchise team will confirm territory availability and share the full cost breakdown.
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